BCI sought fresh, engaging, market relevant communications material to promote their full range of private and commercial vehicles. A challenging brief logistically, BCI needed great art, fast.
Huge buses and coaches, interstate CBDs, sunsets, airline hangers, huge crew, motion – this job was complex. Photographer and Director at Artmix James Pipino sourced ambitious locations on the fly, wrangled 15 beast sized buses and coaches, conducted traffic, captured hundreds of angles and detail shots, and delivered on time, on budget.