Spring Summer 14/15 / Autumn Winter 15 / Spring Summer 15/16.
Personable, stylish, open minded, agile, Dom Bagnato the man and Dom Bagnato the brand are an agency’s dream client.
Australian menswear brand, Dom Bagnato has a 30 year legacy, a strong Melbourne profile and quality collections year on year. Artmix were challenged to refine the brand’s message and strengthen the brand’s positioning across the national, retail fashion landscape.
Guiding the brand though a digital evolution, successfully leveraging ambassadorial opportunities and event collaborations, maximising editorial PR opportunities across the print and digital space, fine tuning the brand’s story and expertly relaunching to the national fashion, lifestyle and news media configured a complete approach. Retaining a clear focus on producing editorial standard imagery for each season – to capture Dom Bagnato at its sartorial best, and create quality content for all marketing channels – has been key to Artmix’ success with the brand.
Shooting in Milano for SS 14/15 captured the essence of the brand and the Dom Bagnato man. Heralding the new strategic direction, Milano SS 15/16 set the tone.