We are all Feathers Women..even our men! The Feathers Woman campaign was an inspired collaboration between Margaret Porrit (Founder & Director – the original Feathers Woman), the Feathers team and Artmix. Uninspired by fashion’s infatuation with the skinniest, the youngest, the hottest, disappointed with the market’s current focus on crude discount devices and cheap disposable fashion, Feathers craved a new direction.
Listen to the client. Interpret their needs, desires, ambitions. Take the brand on, re-think the brand, drive the brand forward. Dynamic briefs and deceptively simple questions, this equation demands strategic clarity. Who is the true audience? What does she want to see? How can we better represent her? Who is the Feathers Woman? We are all Feathers Women. Think. Collaborate. Build. Create. Art. Mix.
The team executed on brand campaign, Look Book, eCommerce, behind the scenes and social media ready, photographic content.